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How To Photograph Indoor Sports

how to photograph sportsWe teach a lot of photography classes here and one of the most popular questions I get from moms and dads with good cameras is “how to photograph indoor sports“?  The answer isn’t all that complicated but there are certain factors that cannot be ignored.  And one of them is money.  I know it’s not fair, but those with the more expensive cameras have a far better chance to capture indoor sports shots than those with lesser expensive cameras.  Why?

ISO.

ISO is your camera’s film speed.  In other words, it’s the sensitivity to light setting on your camera.  A low ISO needs more light to expose the image properly than a high ISO.  Find the ISO setting on your camera.  It probably has a range of somewhere between 100 and 3200.  On really good (expensive) cameras it goes much higher.   The higher the ISO setting the less light the camera needs to make a proper exposure.

But there is a trade-off….especially in the lower end cameras.  The higher the ISO the lower the quality of the image.  Not a big deal or even noticeable on a small computer screen.  But when you print  you will notice a big difference in the quality.  The picture can take on “noise” and look “grainy”.  A portrait photographer, especially when using studio lights, will usually use the 100, 200 or in a pinch the 400 ISO setting on his/her camera.  Because they need high quality to sell to their clients.  But a sports photographer isn’t ever going to get to use 100 ISO when shooting indoor action sports.  Simply not possible.

Look at the picture of my daughter playing basketball this past Saturday.  She plays Special Olympics basketball and was bringing the ball down the court at a pretty good clip. Knowing that motion freezes at about a shutter speed of about 250 I set my aperture at 4.0 (the largest setting I had on my lens that I brought) and then just raised my ISO until I was getting about 1/250 of a second on the shutter speed with the available light.  In this case I was using a Canon EOS 5D Mark II Digital SLR Camera with EF 24-105mm f/4 L IS USM Lens.  The camera can go up to 6400 ISO.  But I seldom like to max out the ISO.  And while I didn’t keep all the EXIF data of my photos I can tell you I shot most of the game at 5000 ISO.

That’s a pretty high ISO.  Most entry level consumer digital SLR’s don’t go much past 3200…or sometimes even 1600.  So you can begin to see how difficult it can be to take good action shots of indoor sports without the better equipment.

Life isn’t fair.  I get it. :)

indoor sports photography
Can you use motion blur to make better pictures?  Sure.

Look at the picture above.  Again, I cannot tell you the exacts because I’m just not Type A enough to always keep the exact data.  But my memory tells me most of these pictures of a local Pinewood Derby were shot at 2500 ISO.  Again, 4.0 was the f-stop.  Here I was looking to blur the cars while freezing the kids.  So I raised my ISO until I got to a shutter speed of about 90.  Sometimes I remember it was 125, depending.

Yes, I could have raised my ISO high enough to get to 1/250 or even 1/400 of a second but those pictures are boring.  I remember testing it and it just looked like the 4 cars had stopped on the track.

The point I’m trying to make is that motion blur in sports photography can be acceptable, even desirable for certain pictures.  So if your camera cannot quite freeze the action, how can you make the action part of the story?  There is always a way.  You just have to get up from your seat and figure it out by looking at the action from all angles.

Writing about indoor sports photography can be an endless subject.  Look for me to stay with this theme for a few more days.  I can think of two topics I’d like to go in to in more depth right now;

  1. How To Use Flash For Indoor Sports Photography
  2. How Your Angle Minimizes Motion Blur When Photographing Action

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How I Use Facebook To Market My Photography

facebook marketing

Facebook is perfect for photographers.  I like it better than twitter or any of the other social media sites.  Wondering how I use Facebook to market my photography?  Glad you asked.  It’s really not all that complicated.  It just takes diligence, structured creativity and persistence.  All marketing takes persistence.

This is a Members Only post that we have unlocked for you to see what members will gain for our low monthly fee.  Visit our Photography as a Business page to find out the details and to sign up now. 

Paying for Advertising on Facebook
I seldom pay for advertising on Facebook.  That’s not say that I haven’t and that I won’t.  I just don’t believe it’s consistently necessary.  Facebook is visual.  Photography is visual.  It’s the perfect match.  The really great thing about advertising on Facebook is that it can be extremely targeted.  Even more so than on Google.  (I prefer Google for pay-for click advertising, by the way.)

If you are just getting started with your photography business or are currently strapped for marketing cash, I would suggest not buying the advertising on Facebook just yet.

Linking or Posting…or Both?
I see a lot of Facebook business pages that do a lot of posting and almost no linking.   I see just the opposite, too.  I find that Facebook is the perfect compliment to my web/blog site and Facebook stands alone well, as well.  Using a website in concert with your facebook page will accomplish far more than twice as much.  Trust me.   On our Portraits Today Studios facebook page you will see we do both.  See the snapshot below.

facebook marketing

 

As a matter of marketing policy we try to post at least one picture and one link back to our website each day.  I like one of our posts to be before noon and the other in the late afternoon.  And every once in a while I’ll try to make a post in the later evening, say around 8:00 or 9:00 pm to catch an entirely different crowd.

This is a Members Only post that we have unlocked for you to see what members will gain for our low monthly fee.  Visit our Photography as a Business page to find out the details and to sign up now.

Posting Pictures
I know many photographers go nuts at the idea of allowing a picture of theirs to be used without additional compensation.  But we here at PTS like to post one (or two or three) of a customer’s photos so that they will feel special, get excited, tag their photos (which helps them to remember us!) and to share their experience with their friends.  Now, the pictures are always ones they have already paid for.  All we do is reduce them in size and add our advertising watermark so that potential customers will know who we are.  Last month in January we had 4 new customers come in to our studios because of the pictures they saw on Facebook.  Think about that.  In a slow month by simply taking a few extra minutes after a shoot to post a few pictures we earned eternal goodwill and 4 new customers!

Sharing Links
Sharing links back to our website helps to keep our website hits up.  Some people bookmark our website.  Some people just follow us by email. And some just follow us on Facebook.  A few even watch all of’em.  Keeping your website hopping is great for a lot of reasons.  We’ll write about that more in the future.  But if you have a good looking website that is easy to navigate and sells your potential customers well, you want to keep driving people there over and over and over.

We use StatCounter to monitor our website activity.  I actually like it better than Google Analytics.  Below is a snapshot of a very recent “Came From” page.  Note the Facebook referrals!

facebook marketing referrals

Tidbits Here and There
The other thing to do with your Facebook page is to give yourself away.  To engage with your readers.  If they write something to you, respond!!!!  Start any conversation you can.  Note on the Facebook snapshot above that the entry regarding ISO gave a little knowledge and linked back to our website.  A little of each!  Look around our Facebook page to see some of the engaging we have done.  Be yourself and you will develop a following that appreciates you, your work and your style. 

Building Your Facebook Followers
We don’t spend too much time begging people to follow us.  Just about everything we do is a soft sell. But building your following is always crucial.  Sure, we’d like to have more followers.  Who wouldn’t?  But treating customers right is the best way to do it.  This post isn’t so much about flashy techniques to increase your followers.  It’s about marketing to the followers you have. :)

Reviews
We do ask for reviews.  We ask in an email that we send out that allows people to view their pictures online.  Not everyone will, but hey, everyone is busy.  If they are following and sharing and coming in every 6 months to a year how much more can we ask them to do?  LOL.  Happily, we’ve never had a negative review on our Facebook page…or anywhere else for that matter.  But how you handle one will be crucial.  I have a colleague who had a negative review. She addressed it immediately and was polite and understanding.  I saw it live on her photography Facebook page and was impressed with how she handled it.  You know what? She had a potential customer book an appointment the next day saying how impressed she was with the way the review was handled.

In all things people, your customers, want to be treated with respect.  I firmly believe 99% of the people out there don’t mind paying a fair price for a good product.  So if you get a negative review, how would you want to be handled?

For that matter do you want to be spammed continually by the Facebook pages you “Like”?  No.  So don’t spam your followers. Show them your work.  Remind them of your website.   Ask them to join your email list.  Offer free advice on getting ready for portraits (or something).  And engage them any chance you get.  When they like you they will share you.  It’s really that simple.

This is a Members Only post that we have unlocked for you to see what members will gain for our low monthly fee.  Visit our Photography as a Business page to find out the details and to sign up now.

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6 Things You Need To Know Before Going Pro

There are 6 things you need to know before going pro in the photography business.  These aren’t nice things to know.  These are essential.  So write these down and write down your plan to make them work.  Because if you don’t you have an astronomically higher chance of failure.  And that’s not going to be fun to go through nor to explain to your friends and family.business basics for photographers

  1. Cash is King. – You need to know how to make money last.  Not having credit debt will keep your monthly expenses down.  Knowing that you have until 29 days past the due date to get the creditors you do have paid without having any negative credit report impact can help you to prioritize in those tough spots.  But avoid credit.  Hoard cash.  Start small and build big.  Some of each job goes to better, more professional equipment and some goes to a cash reserve.  Not trying to go all “Dave Ramsey” on you here, but I’ve done it both ways.  Cash is better than credit.  Every time.
  2. You don’t need professional equipment. – You can put up with the snickers from the pro photographer snobs.  Don’t buy the $4,900 camera bodywhen the $900 body will let you do 90% of what you want to do until you’ve saved enough cash to get that better camera body later.  But I would get professional glass as soon as I could afford it with cash.  The Canon L lensesare just killer and noticeably better.  Better glass before better camera body.  Cash before both!
  3. You DO NEED two cameras! – Don’t get caught at
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Your Camera’s Dial

how to set apertureIf you are just beginning your journey with photography you may be wondering about all the symbols on your camera’s dial.  The dial pictured to the left here is from a Canon 40D.  On an earlier post we discussed the symbols like the “running man” and the “head”.  Now let’s go over the letters and green box.

The Green Box – This is the simplest setting.  The camera does everything.  Literally just about everything except aim and pull it’s own trigger.  It sets the shutter speed, the aperture and the film speed.

The “P” – Program mode.  The camera operates much the same as with the Green Box.  The main difference is you get to set the ISO (film speed).

Av – On the Canon the Aperture priority is “Av” and on Nikon and most other cameras it’s just simply the “A”.  To learn more about what the Aperture priority can do for you just follow this:  Aperture Controls Depth of Field.  When you can learn to control depth of field you can really take control of what your pictures will look like…before you hit the shutter.

Tv – On the Canon this is the Shutter priority.  Why?  I really don’t have any idea.  Don’t really even care. :)  But I can tell you that on most other cameras the shutter priority is “S”, which makes a lot more sense.  Shutter priority is important when you are consciously trying to freeze or blur motion.

A quick note about the aperture priority and shutter priority settings.  When you set one, the camera automatically sets the other to assure proper exposure.  In other words, if you set the aperture priority to f8.0 to have a pretty deep depth of field the camera will measure the light, taking into account the f8.0 and ISO, and then set the shutter priority.

M – Manual mode.  You have complete control over the shutter speed and aperture.  Now, that doesn’t mean the pictures will come out correctly unless you’ve used a light meter to be sure your settings are correct.  We use the “M” mode in our studios since we can control the light output to match our needs.

As a matter of discussion, when we’re in our studios we shoot nearly exclusively on the “M” mode.  But when I walk out the door with my camera to take pictures professionally or otherwise, I use the aperture priority at least 90% of the time.  When I control depth of field I control how a picture will look.

Hope that helps.

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Eleven Do’s and Don’ts of Proven Success

I was re-reading Truett Cathy’s How Did You Do It, Truett?  and I thought I would share with you his Eleven Do’s and Don’ts of Proven Success.

  1. Don’t be burdened with personal debt.
    • Car payment
    • House payment
    • Establish a nest egg
    • Live simple
  2. Start early as a teenager.  Concentrate on what brings you happiness in your career. Have a tremendous “want to” – determination.
  3. Sacrifice material things.  Reward yourself later.
  4. Shortcut to success:  Observe what is working in the lives of others.  Teenagers, observe mature individuals.
  5. Don’t try to please all people.
  6. Set priorities in the property order.
  7. Expand cautiously. Grow your business cautiously.
  8. Franchising may or may not be good for your particular business.  Use it cautiously.
  9. Be prepared for disappointments.  Many successful individuals experience failure.
  10. Be kind to people.  Courtesy is very cheap but brings great dividends.
  11. Invite God to be involved in every decision.  (abbreviated)

I’m a huge believer in following successful people’s business patterns.  I encourage you to read and read and read and to look for the commonalities and how those principles could be weaved in to your business practices.  Building a photography business, after all, is at it’s core a business.  It’s a fun and great business.  But it is a business.

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